May 18, 2023
What We Cover In This Episode:
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How Niki utilizes her educational-based background in conjunction with her practical experience [1:16]
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What the Assumptive Close Technique is and the ways you can begin using it to boost membership sales [3:02]
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Niki’s advice on creating a sense of urgency for the customer [4:29]
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Actual cues, phrases and reframing that you can use in your next sales conversation [8:59]
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What a consultative approach to selling looks like [12:15]
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Why you always to keep in mind that you can’t build rapport if your clients don’t know, like and trust you [12:47]
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Tips for developing and maintaining the confidence level to use these strategies when selling memberships [15:10]
Quotes:
“Urgency is the most effective buyer psychology tool we have. Research shows that most people buy when there is a sense of urgency in some way, like we often do.” [Niki, 4:59]
“Step one is, no matter what you are doing, connect and notice how much easier it is to sell somebody something after they like, know and trust you.” [Niki, 14:54]
“If you don’t believe in what you are selling, or you don’t believe that they will buy, or that you can’t communicate effectively to encourage them to buy, they are not going to buy. It is a self-fulfilling prophecy.” [16:01]
LINKS:
Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q