Aug 22, 2023
What We Cover In This Episode:
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Why offering more classes doesn’t equal higher member retention [1:08]
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What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05]
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Both Megan and Nick’s “Quick Wins” for the week [10:12]
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Why member progress tracking is such an important thing to do in your studio [13:19]
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The reasons you should be tracking class instructor performance and how to do it [16:09]
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What engagement metrics are and how they can help you evaluate your studio’s performance [18:01]
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The way to collect feedback through reviews and our new partner, Epifany [20:37]
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Our weekly challenge we have for you [25:12]
Quotes:
“You might have a packed schedule, but if you’re really spreading yourself too thin and you’re not performing with quality content on your schedule, your members aren’t going to be happy. Happy members prefer quality classes taught by skilled instructors, rather than having way too many options.” [Megan, 1:50]
“I think looking better, feeling better and performing better, all these things are important. How are you not only going to track that on your own, but if it’s not going to be something you track, how do you promote that for your members to do on their own?” [Megan, 15:20]
“By monitoring your attendance rates, your member feedback and your waitlists, you as a studio can really determine what classes are your most popular, what instructors are getting rave reviews, and really that’s going to be the driving force of your business.” [Megan, 16:28]
“You really want to see how engaged your members are,
because engaged members are more likely to stay local to your
studio.” [Megan, 18:13]
LINKS:
Les Mills’ Study on Gen Z’s Fitness Habits
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/