Sep 28, 2023
What We Cover In This Episode:
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Why it shouldn’t be all about the aesthetics when it comes to website design [2:17]
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The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09]
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Connie’s thoughts on using “Coming Soon” signage and a landing page to create buzz before opening [5:17]
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Her tips for having a pre-sale microsite and beginning to integrate fitDEGREE [6:11]
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How to approach building the full website you’ll be using [6:45]
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Why you’ll want to start with the essentials and then focus on growth [7:13]
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The advantage of working with a fitness website designer to optimize your online presence [9:56]
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The ways in which Connie’s hybrid services can benefit the boutique fitness studio owner [12:37]
Quotes:
“One of the big reasons you should be thinking about having that
website up as early as you possibly can, [is because] as soon as
you take over the space and you have some signage up, people are
going to see those signs and they're going to be curious. So you
want to jump in on that and maximize that curiosity, and you want
to be able to capture that interest for your business.” [Connie,
4:27]
“As new business owners, you have a lot on your plate. You are time crunched, and you’ve got a lot of new skills that you’re learning already. Web design doesn't need to be one of them.” [10:05]
“If you are planning on opening a new studio or
location, plan ahead because you are going to want to capture that
excitement and interest. Don't waste that buzz without having a way
to capture it.” [14:58]
LINKS:
Learn More About Pixality's fitDEGREE-Integrated Web Design Services!
Get Connie’s Free Fitness Studio Website Content Workbook
Pixality’s Website & Free Resources
Connect with Connie & Pixality on Instagram
Tune Into Connie’s Podcast, Boutique Fitness Marketing Redefined
Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners
Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/