Oct 13, 2021
What We Cover In This Episode:
- What “in-app purchases” are, and what changes are coming soon
with Apple’s guidelines around them [1:19]
- How these changes are really impacting small businesses
[3:36]
- The ways that the fitDEGREE team is feeling the same pain that
other small businesses are with this issue, and our plan to tackle
the changes [8:15]
- What we’re doing to make sure that the client experience for
our customers isn’t affected negatively by this [11:19]
- One guideline that might change in light of all the new changes
on Apple’s platform [13:10]
- 3 options we are considering to navigate the changes [16:10] An important update on a verdict reached in the court case since this episode was originally recorded [19:47]
Quotes:
“For the longest time, in-app purchases mostly made sense. They were for independent developers creating games, and Apple said they’ll facilitate the payment process for them.” [Nick, 1:54]
“This is an Apple Fitness versus Peloton kind of war. I think we’re just caught in the crossfire.” [Nick, 5:46]
“We are a small business just getting started. We’re not really an industry giant, so we really feel the same pain that [the smaller players] are.” [Megan, 9:44]
“We’re not trying to ruin a client’s experience. We’re trying to avoid Apple’s fees, with the guidelines they created.” [Nick, 11:19]
“The client experience isn’t getting harder with this change, it’s just going to be slightly different.” [Megan, 12:18]
“Every studio is unique. Every studio’s rollout is going to be unique.” [Nick, 18:39]
Links & Resources Mentioned: