fitSpot Guru: Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three

Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three

Jun 13, 2024

What We Cover In This Episode:

Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15]
How she curated her approach to coaching fitness studios [7:01]
Why Seran believes so strongly that success does not have to equal stress [8:36]
Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50]
What the key elements are of strong marketing [16:01]
Seran’s advice for how to start differentiating yourself from others in your market [19:14]
A final reminder to use marketing strategies that resonate with your audience for best results [28:44]

Quotes:

“Having an effective marketing message helps you to really connect with your target audience but also to deeply connect and build relationships with your existing and current clients.” [Seran, 15:01]

“You want to make sure that you're not looking around you when you’re trying to craft your marketing message too much, and that is another mistake that I see people making, is that they’re pulling from other people.” [Seran, 20:41]

“What I want for you as a studio owner is I want your studio to stand out, which means I don't want you to look like everyone else in town. I want you to represent what it is that you do and what you uniquely do, and the way that you uniquely do it.” [Seran, 21:02]

LINKS:

Get Seran’s Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels

Her Website, Instagram & Podcast

Seran's Podcast episodes that are relevant to today’s topic:

https://open.spotify.com/episode/3FScc2Ye7toSgPeQPeOuMn

https://open.spotify.com/episode/3hnCbNKyYebGDGLc4UadiX?si=7p3vr4R3SOuy9zRx3uKmTQ&nd=1&dlsi=a44c5f48905b4729

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

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