Jul 4, 2024
What We Cover In This Episode:
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What to consider if you’re thinking of expanding beyond your current physical space [7:25]
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A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20]
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How you can use tech-driven service expansion to facilitate new services for your customers [17:29]
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Some ways to use cross-promotions and partnerships in order to scale [22:32]
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What a feasibility analysis is and why we recommend you do one as a studio owner wanting to scale [27:00]
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Things to consider when making pricing adjustments in your studio [28:06]
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Our brand new segment “Fit Favorites” and a cool new product for you to check out [29:32]
Quotes:
“If you were going to sell a product, your positioning, what you put next to each other and how it's presented is very important for your sales. There's a lot of psychology that goes into how you merchandise your space and lay it out.” [Megan, 15:01]
“There’s a lot of impact to be had with partnering with other local businesses or even online influencers to expand your reach in general, or maybe even the ability to cross-promote services or even create a new service together.” [Megan, 22:20]
“Just really decide what’s going to be in-house, and if it’s not going to be in-house, what is that partnership that you can really be valuable for? Maybe it’s just a discount, maybe it’s a combination of rewards, or maybe it’s also a spot where you can host community events to drive leads to your facility.” [Nick, 23:20]
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