Jul 11, 2024
What We Cover In This Episode:
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How to approach defining your unique selling proposition [4:46]
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What to understand about connecting with your target audience [9:00]
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Steps to take to build a strong visual and verbal brand identity [13:09]
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How to leverage social media and digital marketing to its full potential [18:47]
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What you can do to start creating memorable member experiences [24:51]
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What the process of measuring and adjusting looks like when building your brand [29:02]
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Our “Fit Favorites” and an innovative way to make sure you’re drinking enough [30:58]
Quotes:
“Stick out in a way, and remember that it’s all just fitness to them, So, what’s different past that layer of fitness?” [Nick, 7:36]
“When it comes to social media, I think a really important point was building your community, but also engaging with your members. I think if you’re going to have social media, you need to be active on social media, especially in the realm of fitness.” [Megan, 19:50]
“There are a lot of creative ways to engage your community. Make it really feel like the second or third home that people say you should make it.” [Nick, 28:45]
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