Sep 23, 2022
What We Cover In This Episode:
- Ronni talks about her referral efforts and
seeks advice on how to better streamline this process
[2:36]
- Which is best for referrals: cash, store credit
or free classes? [3:56]
- Whether or not there is a plan to automatically
provide credit for a referral programs [4:31]
- Waist to incentivize new clients who refer
others [8:14]
- Transitioning prospects from a cold, to warm,
to a hot lead [13:12]
- Our tips for incentivizing clients’ connections
that they may not be incentivizing [15:43]
- What Ronni offers first time clients as an
incentive to help grow her business [16:31]
Quotes:
“Normally for fitDEGREE referrals I say [to the referrer], ‘do you want this as store credit to your subscription, or do you want me to PayPal you?’ As business owners, we always want that store credit, but I believe in giving them the autonomy. I feel like that is going to reward the behavior in the best way.” [Nick, 4:02]
“With memberships, whoever is on continual autopay is going to automatically establish fire status. I would reserve things like cool, warm and hot leads for things that are anything outside of continual autopay, but the goal is always to the point where they’re on fire.” [Megan, 13:32]
“If I were to put my Cherise hat on right now, she’d say ‘referrals are great, but make sure you’re also incentivizing their connection they might not be referring.’ She is always a big fan of friends and family month, friends and family weekend, [because] that way they are pulling in their direct network in a more natural way. Some people aren’t the kind of people to upsell their friends, it’s just not what they do.” [Megan, 15:43]
“I appreciate that fitDEGREE is
constantly working on our requests, because I know sometimes in the
Facebook Group it seems like we’re all just asking for stuff, but
it’s really cool that you guys see it and actually help with it.”
[Ronni, 17:27]
LINKS:
https://www.nashvillepilatescompany.com/
https://www.instagram.com/nashvillepilatescompany/
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