Sep 26, 2022
What We Cover In This Episode:
- What the process of nurturing a lead typically
looks like [2:21]
- How to nurture leads from your Intro offer
[3:35]
- Ways to track your points of contact for
effectiveness [5:48]
- How you can automate your text messages to be
engaging and open a two-way conversation [6:28]
- What to do as a leader to empower your team to
take on the task of lead nurturing [7:45]
- The importance of continuous coaching in the
studio [9:58]
- Tools to provide your team that will assist them in the nurturing of leads [14:25]
Quotes:
“Nurturing leads means identifying the exact points of contact to educate your leads, set them up for success, and show them value. It’s all about building rapport in preparation for that big ask.” [Cherise, 2:49]
“During the intro offer we want to have touch points that are automated, but also personal, if possible. Personal interaction and personal rapport building is going to go a significantly longer way than just those automated texts and emails.” [Cherise [5:09]
“People learn very differently. People consume information differently, people process it differently, and you have got to consider that when you are training your staff.” [Cherise, 8:15]
“Ongoing training has got to
happen, even if you have staff that are doing really great. I think
that every quarter there should be a group training, but then also
individual training as well.” [Cherise, 15:00]
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