Mar 14, 2024
What We Cover In This Episode:
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What inspired Afi to into this space building the LenzVU platform [1:18]
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Some of the game changing features it has to boost your sales and retain clients [3:12]
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How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09]
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The most surprising feedback so far that LenzVu has gotten from its clients [7:09]
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A few of the ways that targeted marketing specifically addresses the challenge of converting noncommittal clients [9:16]
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A look at how LenzVu facilitates their marketing engines [15:05]
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What to understand about data and success rates [22:04]
Quotes:
“LenzVU helps the studios understand what brought them to the studio and also engages them through targeted marketing, which would be more appealing than just [saying], ‘Here are 5 ways to take classes at the studio.” [Afi, 4:05]
“It's crucial for a studio to grasp specific needs and the decision-making factors of their clients.” [Afi, 10:15]
“That’s what target marketing is about, engaging clients with information that is aligned with their needs, rather than sending all the information and expecting them to be enticed by a piece of information that satisfies their needs.” [Afi, 12:31]
“The power that LenzVu brings to the table is that it natively allows for the studios to engage the clients to find out their needs or interests.” [15:15]
LINKS:
Afi’s Blog Post, Elevate Your Studio's Revenue By Leveraging The Proven Effectiveness Of Targeted Marketing
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